MULTIMODAL ANALYSIS ON SHERA CEILING BOARD- SERIOUSLY DURABLE ADVERTISEMENT
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Published
May 7, 2021
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Abstract
This study was conducted to find out the five semiotic systems of multimodal such as linguistic, visual, audio, gestural and spatial on Shera Ceiling Board Advertisement. The data was video made in Thailand and the duration was 51 seconds. The study used Miles, Hubarman and Saldana (2014:14) as guidance to analyze the data, the procedures are data collection, data condensation, data display and drawing/ verifying data. The video was divided into 17 scenes and each scene was analyzed based on five semiotic systems of multimodal to understand and investigate the multi modes of communication on it. The contribution on the study are the detail description of how the advertisement works in semiotic system of multimodal such as linguistics, visual, audio, gestural and spatial on Shera Ceiling Board Advertisement.
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[1]
I. Daulay, “MULTIMODAL ANALYSIS ON SHERA CEILING BOARD- SERIOUSLY DURABLE ADVERTISEMENT”, JURNAL EDUCATION AND DEVELOPMENT, vol. 9, no. 2, pp. 494-500, May 2021.
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References
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Rosa, R. N. (2014). Analisis multimodal pada iklan Sunsilk Nutrien Shampo Ginseng. Kajian Linguistik. Vol. 12(2), pp. 136-148.
Suprakisno. (2015). Analisis multimodal iklan Indomie. Journal Universitas Negeri Medan. Vol. 26(1), pp. 25-34.
Wahyuni, S. & Rosa, R. N, (2013). Types of word formation of slang words found in TV advertisement. English Language and Literature E-Journal, Vol. 2(1), pp. 257-266.
Anstey, M., & Bull, G. (2010) Helping teachers to explore multimodal texts. Curriculum and Leadership Journal, Vol. 8(16).
Bateman, J. A., & Schmidt, K. H. (2012). Multimodal film analysis: How films mean. London: Routledge.
Camiciottoli, B. C., & Gomez, I. F. (2015). Multimodal analysis in academic settings. London and New York: Routledge.
Cheong, Y. Y. (2004). The construal of ideational meaning in print advertisement. In K. L. O’Halloran (Ed.), Multimodal discourse analysis: Systemc –funtional perspective. London: Continuum. pp. 163-195.
Febrianti, Y. (2013). Multimodal discourse analysis in Indonesian print advertisement. Unpublished Thesis. Salatiga: Satya Wacana Christian University.
Fox, W., & Bayat, M. S. (2007). A guide to managing research. Cape Town: Juta & Co.
Gill, S. K. (2015). A multimodal analysis of cover stories on mobile phones: An ideational perspective. Unpublished Thesis. Kuala Lumpur: Universiti Malaya.
Guo, F., & Feng, X. (2017). A multimodal discourse analysis of advertisements-based on visual grammar. Journal of Art and Humanities. Vol. 6(03), pp. 59-69.
Halliday, M. A. K. & Matthiessen, C. M. I. M. (2004). An Introduction to functional grammar . 3rd edition, London: Routledge.
Ignatieva, N. (2008). Systemic functional linguistics in use. Odense Working Papers in Language and Communication. Vol. 29, pp. 420-433.
Jatnika, A. W., Suganda, D., Wahya, W., & Sobarna, C. (2014). “Typical” morphology system of language advertising of cellular services. International Journal of Linguistics, Vol. 6(3), pp. 181-197.
Kasali, R. (1992). Manajemen periklanan konsep dan aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti.
Kress, G. & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
Lubis, D. S. & Sinar, T. S. (2014). The structure of selected print advertisement: A multimodal analysis, Kajian Linguistik, Vol. 11(1), pp. 161-177.
Napitupulu, L. H., Bako, E. N., Ars, R. N., & Zein, T. (2018). A Multimodal Analysis of Advertisement of Online Markerplace Shopee. The 1st Annual International Conference on Language and Literature, Vol.2018, pp. 452-460.
Pardi, Asnani, Siregar, A., & Hariani, S. (2018). Multimodal in audiovisual advertisement. The 1st Annual International Conference on Language and Literature, Vol.2018, pp. 659-668.
Pratiwi, D., & Wulan, S. (2018). Multimodal discourse analysis in Dettol Tv advertisement. The 1st Annual International Conference on Language and Literature, Vol.2018, pp. 207-217.
Rosa, R. N. (2014). Analisis multimodal pada iklan Sunsilk Nutrien Shampo Ginseng. Kajian Linguistik. Vol. 12(2), pp. 136-148.
Suprakisno. (2015). Analisis multimodal iklan Indomie. Journal Universitas Negeri Medan. Vol. 26(1), pp. 25-34.
Wahyuni, S. & Rosa, R. N, (2013). Types of word formation of slang words found in TV advertisement. English Language and Literature E-Journal, Vol. 2(1), pp. 257-266.