THE INFLUENCE OF LECTURER INSTRUCTIONAL COMMUNICATION, ACADEMIC SERVICE QUALITY, AND HIGHER EDUCATION REPUTATION ON STUDENT STUDY INTEREST
Article Sidebar
Main Article Content
Abstract
The aim of this study is to determine the impact of teachers' communication, academic quality and higher educational reputation on student interests. By collecting data through surveys, the method uses a quantitative approach. The research instrument used a questionnaire tested for validity and reliability using the Cronbach's alpha technique. The sample consisted of 168 people comprised of 30 male and 138 female students of the 2020 class State Polytechnicof Ujung Pandang. The research method uses multiple linear regression analysis. The study results are as follows: (1) Lecturer education communications have a positive impact of 34.1 percent on student participation in college. (2) Academic services quality has a positive impact of 26.7% upon the interest of the students in college. (3) Higher education reputation has a positive effect on student interest of 35.5%. (4) Professors' instructional communications and academic services quality have a positive impact on college students interest by 35.3%. (5) The qualities of academic services and the reputation of institutions of higher education have an effect of 40.3 percent on student interest. (6) The students' interest in study positively affects educational communication from lecturers and reputation in universities by 43.9%. (7) The student interest in studying positively influences 43.9% on teacher education communications, academic quality and the reputation of the universities.
Article Details
References
Darmawan, K. Z. (2006). Komunikasi Instruksional dalam Proses Pembelajaran Mahasiswa. Mediator: Jurnal Komunikasi, 7(1), 125-138.
Douglas, J., Douglas, A., & Barnes, B. (2006). Measuring student satisfaction at a UK university. Quality assurance in education.
Fredrickson, J. E. (2012). Linking student effort to satisfaction: The importance of faculty support in creating a gain-loss frame. Academy of Educational Leadership Journal, 16, 111.
Ghozali, Imam. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS 20. Semarang: Badan Penerbit-Universitas Diponegoro
Göksoy, S. (2014). Teacher candidates’(pedagogical formation students’) communication skills. Creative Education, 2014.
Harahap, D. A. (2017). Pengaruh Reputasi Universitas Terhadap Keputusan Mahasiswa Memilih Studi di Universitas Islam Sumatera Utara.
Hardiyansyah. (2018). Kualitas Pelayanan Publik (Konsep, Dimensi, Indikator dan Implementasinya).Yogyakarta: Gava Media.
Heijstra, T. M., & Rafnsdottir, G. L. (2010). The Internet and academics' workload and work–family balance. The Internet and Higher Education, 13(3), 158-163.
Hidayati, H., & Firdaus, M. (2017). Komunikasi Instruksional Dalam Pendidikan Pembentukan (Diktuk) Bintara Polri Di Sekolah Polisi Negara Polda Riau (Doctoral dissertation, Riau University).
Jogiyanto. (2016). Pedoman Survey Kuesioner: Pengembangan Kuesioner, Mengatasi Bias, dan Meningkatkan Respon. Yogyakarta: BPFE
Kusyana, D. N. B., Purwaningrat, P. A., & Sunny, M. P. (2020). Peran Kualitas Layanan Dalam Menciptakan Loyalitas Mahasiswa. Widya Manajemen, 2(1), 10-27.
Mahmud, D. M. (2017). Psikologi Pendidikan. Yogyakarta: Andi
Masserini, L., Bini, M., & Pratesi, M. (2019). Do quality of services and institutional image impact students’ satisfaction and loyalty in higher education?. Social Indicators Research, 146(1), 91-115.
Mulyana, D. (2007). Ilmu Komunikasi Suatu Pengantar. Bandung: Remaja Rosdakarya.
Munisamy, S., Jaafar, N. I. M., & Nagaraj, S. (2014). Does reputation matter? Case study of undergraduate choice at a premier university. The Asia-Pacific Education Researcher, 23(3), 451-462.
Nurhasanah, S., & Sobandi, A. (2016). Minat belajar sebagai determinan hasil belajar siswa. Jurnal Pendidikan Manajemen Perkantoran (JPManper), 1(1), 128-135.
Nurniah, N., Burhany, D. I., & Nasir, N. (2015). Analisis Motivasi Dan Ekspektasi Mahasiswa Dalam Menempuh Pendidikan Tinggi Akuntansi. Ekuitas (Jurnal Ekonomi Dan Keuangan), 19(2), 174-191.
Panda, S., Pandey, S. C., Bennett, A., & Tian, X. (2019). University brand image as competitive advantage: a two-country study. International Journal of Educational Management.
Quintal, V. A., Wong, D. H., Sultan, P., & Wong, H. Y. (2012). Service quality in a higher education context: an integrated model. Asia Pacific Journal of Marketing and Logistics.
Sagala, S. (2016). Memahami Organisasi Pendidikan: Budaya dan Reinventing, Organisasi Pendidikan. Jakarta: Kencana.
Salim, A. (2001). Teori dan Paradigma Penelitian Sosial. Yogyakarta: Tiara Wacana.
Siregar, N. A. G., & Primasari, W. (2015). Strategi Komunikasi Instruksional Guru Bahasa Indonesia Dengan Siswa Di Smp Amal Mulia Klapanunggal Bogor. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya, 6(1), 32-41.
Sujarweni, W. (2015). Metode Penelitian Bisnis dan Ekonomi. Yogyakarta: Pustakabarupress
Suryadi, E., Darmawan, D., Mulyadi, A. (2019). Metode Penelitian Komunikasi dengan Pendekatan Kuantitatif. Bandung: Remaja Rosdakarya
Susanto, P. (2012). Pengaruh kualitas pelayanan akademik dan citra merek lembaga terhadap kepuasan mahasiswa Universitas Negeri Padang. Tingkap, 8(1), 65-78.
Widoyoko, E. P. S. (2012). Teknik Penyusunan Instrumen Penelitian. Yogyakarta: Pustaka Pelajar.
ZR, H. N., & Saugi, W. (2020). Pengaruh Kuliah Online Terhadap Minat Belajar Mahasiswa Pendidikan Agama Islam (PAI) Di IAIN Samarinda. El-Buhuth: Borneo Journal of Islamic Studies, 2(2), 121-131.