EFEKTIVITAS KONTEN VLOGCAST TEL-U TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SUBSCRIBERS
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May 5, 2022
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Abstract
Penelitian ini membahas mengenai efektivitas konten Vlogcast Tel-U terhadap pemenuhan kebutuhan informasi subscribers. Tujuan dari penelitian ini adalah untuk menjelaskan seberapa efektif konten Vlogcast Tel-U terhadap pemenuhan kebutuhan informasi subscribers. Penelitian ini menggunakan metode penelitian kuantitatif. Pada penelitian ini peneliti menjadikan mahasiswa dan mahasiswi Universitas Telkom sebagai populasi, lalu diambil sampel sebanyak 98 orang menggunakan teknik purposive sampling. Jenis Penelitian ini adalah penelitian kuantitatif deskriptif yaitu suatu penelitian yang dilakukan untuk menentukan beberapa hipotesis yang akan diuji. Metode survey yang digunakan adalah dengan menyebarkan tautan kuesioner kepada mahasiswa dan mahasiswa Universitas Telkom yang telah menjadi subscribers kanal Youtube SMB Telkom University melalui pesan langsung. Penelitian ini menyimpulkan adanya efektivitas konten Vlogcast Tel-U terhadap pemenuhan kebutuhan informasi subscribers.
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[1]
M. I. Lubis and A. Adim, “EFEKTIVITAS KONTEN VLOGCAST TEL-U TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SUBSCRIBERS”, JURNAL EDUCATION AND DEVELOPMENT, vol. 10, no. 2, pp. 434-442, May 2022.
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References
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Babbie, R. (2016). The Basics of Social Research. Cengage Learning.
Bik, H. M., & Goldstein, M. C. (2013). An introduction to social media for scientists. PLoS biology, 11(4), e1001535.
Bora, K., Das, D., Barman, B., & Borah, P. (2018). Are internet videos useful sources of information during global public health emergencies? A case study of YouTube videos during the 2015–16 Zika virus pandemic. Pathogens and global health, 112(6), 320–328.
Boy, B., Bucher, H.-J., & Christ, K. (2020). Audiovisual Science Communication on TV and YouTube. How Recipients Understand and Evaluate Science Videos. Frontiers in Communication, 5, 112.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication, 13(1), 210–230.
Briz-Ponce, L., Pereira, A., Carvalho, L., Juanes-Méndez, J. A., & García-Peñalvo, F. J. (2017). Learning with mobile technologies–Students’ behavior. Computers in human behavior, 72, 612–620.
Bungin, B. (2011). Metodologi Penelitian Kuantitatif (Komunikasi, Ekonomi, dan Kebijakan Publik Serta Ilmu-ilmu Sosial Lainnya.
Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture. John Wiley & Sons.
Carr, C. T., & Hayes, R. A. (2015). Social Media: Defining, Developing, and Divining. Atlantic Journal of Communication, 23(1), 46–65.
Carroll, M. V, Shensa, A., & Primack, B. A. (2013). A comparison of cigarette-and hookah-related videos on YouTube. Tobacco control, 22(5), 319–323.
Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing communication model. Journal of marketing development and competitiveness, 6(1), 117–134.
Cha, J. (2014). Usage of video sharing websites: Drivers and barriers. Telematics and Informatics, 31(1), 16–26.
Chu, L. F., Erlendson, M. J., Sun, J. S., Clemenson, A. M., Martin, P., & Eng, R. L. (2012). Information technology and its role in anaesthesia training and continuing medical education. Best practice & research clinical anaesthesiology, 26(1), 33–53.
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Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Cutlip, S. M., Center, A. H., & Broom, G. M. (2005). Effective public relations merancang dan melaksanakan kegiatan kehumasan dengan sukses. Jakarta: PT Indeks Kelompok Gramedia.
Dale, K. R., Raney, A. A., Janicke, S. H., Sanders, M. S., & Oliver, M. B. (2017). YouTube for Good: A Content Analysis and Examination of Elicitors of Self-Transcendent Media. Journal of Communication, 67(6), 897–919. https://doi.org/https://doi.org/10.1111/jcom.12333
Dubovi, I., & Tabak, I. (2020). An empirical analysis of knowledge co-construction in YouTube comments. Computers & Education, 156, 103939.
Effendy, O. U. (2007). Ilmu komunikasi. Bandung: Remaja Rosdakarya.
Effendy, O. U. (2009). Komunikasi teori dan praktek. Bandung: PT Remaja Rosdakarya.
Faiqah, F., Nadjib, M., & Amir, A. S. (2017). Youtube sebagai sarana komunikasi bagi komunitas makassarvidgram. KAREBA: Jurnal Ilmu Komunikasi, 5(2), 259–272.
Field, A. (2009). Discovering Statistics Using SPSS. SAGE Publications.
Figueiredo, F. (2013). On the prediction of popularity of trends and hits for user generated videos. Proceedings of the sixth ACM international conference on Web search and data mining, 741–746.
Gauntlett, D. (2018). Making is Connecting: The social power of creativity, from craft and knitting to digital everything. John Wiley & Sons.
Gill, P., Arlitt, M., Li, Z., & Mahanti, A. (2007). Youtube traffic characterization: a view from the edge. Proceedings of the 7th ACM SIGCOMM conference on Internet measurement, 15–28.
Grover, R. (1994). Assessing information skills instruction. The Reference Librarian, 20(44), 173–189.
Hardjana, A. (2000). Audit komunikasi: Teori dan praktek. PT. Gramedia Pustaka Utama.
Haridakis, P., & Hanson, G. (2009). Social interaction and co-viewing with YouTube: Blending mass communication reception and social connection. Journal of broadcasting & electronic media, 53(2), 317–335.
Howard, P. N., & Parks, M. R. (2012). Social Media and Political Change: Capacity, Constraint, and Consequence. Journal of Communication, 62(2), 1–4.
Humas-Kemendag. (2014). Panduan Optimasi Media Sosial untuk Kementerian Perdagangan RI. Pusat Hubungan Masyarakat Kementerian Perdagangan Republik Indonesia.
Jarboe, G. (2011). YouTube and video marketing: An hour a day. John Wiley & Sons.
Kriyantono, R. (2014). Teknik praktis riset komunikasi. Prenada Media.
Kumar, D. (2016). Impact of New Media and the Way it is Changing Mass Communication. Research’s Voice, 5(1), 18–22.
Kumar, R. (2018). Research methodology: A step-by-step guide for beginners. Sage.
Kusumawati, T. I. (2019). Komunikasi verbal dan nonverbal. AL-IRSYAD, 6(2).
Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339. https://doi.org/https://doi.org/10.1016/j.chb.2011.10.002
Lievrouw, L. A. (2012). The Next Decade in Internet Time: Ways ahead for new media studies. Information, Communication & Society, 15(5), 616–638.
Maggipinto, S., Chen, A., Huynh, D., Heutlinger, O., Eberenz, K., Mallick, S., Marshall, T., Desai, R., Wolbrink, T. A., & Boone, P. M. (2020). Free, online videos for distance learning in medical genetics. European journal of medical genetics, 63(9), 103983.
McQuail, D. (2003). Media accountability and freedom of publication. Oxford University Press, USA.
McQuail, D. (2010). Mass Communication Theory. SAGE Publications.
Mertens, D. M. (2019). Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage publications.
Miller, D., Sinanan, J., Wang, X., McDonald, T., Haynes, N., Costa, E., Spyer, J., Venkatraman, S., & Nicolescu, R. (2016). How the world changed social media. UCL press.
Mondry, M. S. (2016). Pemahaman teori dan praktik jurnalistik (2 ed.). Ghalia Indonesia.
Nasrullah, R. (2015). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Simbiosa Rekatama Media.
Nurudin, N. (2007). Pengantar Komunikasi Massa. RajaGrafindo Persada.
O’leary, Z. (2004). The essential guide to doing research. Sage.
Pittman, M., & Reich, B. (2016). Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words. Computers in Human Behavior, 62, 155–167. https://doi.org/https://doi.org/10.1016/j.chb.2016.03.084
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/https://doi.org/10.1016/j.chb.2013.02.014
Puspitadewi, I., Erwina, W., & Kurniasih, N. (2016). Pemanfaatan “Twitter Tmcpoldametro” Dalam Memenuhi Kebutuhan Informasi Para Pengguna Jalan Raya. Jurnal Kajian Informasi & Perpustakaan, 4(1), 21–28.
Putri, S. P. (2018). The Use of Youtube as a Media to Teach Writing for The First Grade Students in SMK Budi Utomo Kepanjen. University of Muhammadiyah Malang.
Raikos, A., & Waidyasekara, P. (2014). How useful is YouTube in learning heart anatomy? Anatomical sciences education, 7(1), 12–18.
Ramadan, N., & Shaib, H. (2019). Middle East respiratory syndrome coronavirus (MERS-CoV): A review. Germs, 9(1), 35.
Razi, F., & Maulana, S. (2017). Efektifitas Penyampaian Informasi Cara Membuat Skenario Film Melalui Media Youtube Channel Radityadika (studi Pada Mahasiswa Broadcasting Program Studi Ilmu Komunikasi Universitas Telkom). eProceedings of Management, 4(1).
Romli, K. (2017). Komunikasi massa. Gramedia Widiasarana Indonesia.
Rubin, R. E. (2017). Foundations of library and information science. American Library Association.
Ruslan, R. (2006). Metode Penelitian, Public Relations dan Komunikasi.
Samosir, F. T., Pitasari, D. N., & Purwaka & Tjahjono, P. E. (2018). Efektivitas Youtube Sebagai Media Pembelajaran Mahasiswa (Studi Di Fakultas FISIP Universitas Bengkulu). Record and Library Journal, 4(2), 81–91.
Severin, W. J. (2011). Teori komunikasi: sejarah, metode, dan terapan di dalam media massa.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Suharsimi, A. (2006). Metodelogi Penelitian. Yogyakarta: Bina Aksara.
Terskikh, M. (2018). Social Communication and Modern Opinion Leaders–Youtube Bloggers. SHS Web of Conferences, 50, 1180.
Tubbs, S. L., & Moss, S. (2005). Human Communication: konteks-konteks komunikasi.
Van Dijk, J. (2020). The network society. Sage.
We are Social & Hootsuit. (2021). Digital 2021 Indonesia.
Williams, D., Sullivan, S. J., Schneiders, A. G., Ahmed, O. H., Lee, H., Balasundaram, A. P., & McCrory, P. R. (2014). Big hits on the small screen: an evaluation of concussion-related videos on YouTube. British journal of sports medicine, 48(2), 107–111.
Wilson, T. D. (2000). Human information behavior. Informing science, 3(2), 49–56.
Youtube.com. (2019). Cara Ngatur Duit untuk Pemula - YouTube. Podcast Raditya Dika (PORD).
Youtube.com. (2020). Wajib Nonton ini Sebelum Masuk Telkom University - YouTube. SBM Telkom University.
Akbar, A. (2018). Efektifitas Youtube Sebagai Media Penyebaran Informasi (Studi Pada Serambi on TV). Universitas Islam Negeri Ar-Raniry.
Ali, M., Yaacob, R. A. I. B. R., Endut, M. N. A.-A. Bin, & Langove, N. U. (2017). Strengthening the academic usage of social media: An exploratory study. Journal of King Saud University-Computer and Information Sciences, 29(4), 553–561.
Alsa, A. (2003). Pendekatan kuantitatif dan kualitatif serta kombinasinya dalam penelitian psikologi. Yogyakarta: Pustaka Pelajar.
Arthurs, J., Drakopoulou, S., & Gandini, A. (2018). Researching youtube. SAGE Publications Sage UK: London, England.
Azwar, S. (2015a). Penyusunan Skala Psikologi (2 ed.). Pustaka Pelajar.
Azwar, S. (2015b). Validitas dan Reliabilitas. Pustaka Pelajar.
Babbie, R. (2016). The Basics of Social Research. Cengage Learning.
Bik, H. M., & Goldstein, M. C. (2013). An introduction to social media for scientists. PLoS biology, 11(4), e1001535.
Bora, K., Das, D., Barman, B., & Borah, P. (2018). Are internet videos useful sources of information during global public health emergencies? A case study of YouTube videos during the 2015–16 Zika virus pandemic. Pathogens and global health, 112(6), 320–328.
Boy, B., Bucher, H.-J., & Christ, K. (2020). Audiovisual Science Communication on TV and YouTube. How Recipients Understand and Evaluate Science Videos. Frontiers in Communication, 5, 112.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication, 13(1), 210–230.
Briz-Ponce, L., Pereira, A., Carvalho, L., Juanes-Méndez, J. A., & García-Peñalvo, F. J. (2017). Learning with mobile technologies–Students’ behavior. Computers in human behavior, 72, 612–620.
Bungin, B. (2011). Metodologi Penelitian Kuantitatif (Komunikasi, Ekonomi, dan Kebijakan Publik Serta Ilmu-ilmu Sosial Lainnya.
Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture. John Wiley & Sons.
Carr, C. T., & Hayes, R. A. (2015). Social Media: Defining, Developing, and Divining. Atlantic Journal of Communication, 23(1), 46–65.
Carroll, M. V, Shensa, A., & Primack, B. A. (2013). A comparison of cigarette-and hookah-related videos on YouTube. Tobacco control, 22(5), 319–323.
Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing communication model. Journal of marketing development and competitiveness, 6(1), 117–134.
Cha, J. (2014). Usage of video sharing websites: Drivers and barriers. Telematics and Informatics, 31(1), 16–26.
Chu, L. F., Erlendson, M. J., Sun, J. S., Clemenson, A. M., Martin, P., & Eng, R. L. (2012). Information technology and its role in anaesthesia training and continuing medical education. Best practice & research clinical anaesthesiology, 26(1), 33–53.
Cohen, L., Manion, L., & Morrison, K. (2002). Research methods in education. routledge.
Creeber, G., & Martin, R. (2008). Digital culture: Understanding new media: Understanding new media. McGraw-Hill Education (UK).
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Cutlip, S. M., Center, A. H., & Broom, G. M. (2005). Effective public relations merancang dan melaksanakan kegiatan kehumasan dengan sukses. Jakarta: PT Indeks Kelompok Gramedia.
Dale, K. R., Raney, A. A., Janicke, S. H., Sanders, M. S., & Oliver, M. B. (2017). YouTube for Good: A Content Analysis and Examination of Elicitors of Self-Transcendent Media. Journal of Communication, 67(6), 897–919. https://doi.org/https://doi.org/10.1111/jcom.12333
Dubovi, I., & Tabak, I. (2020). An empirical analysis of knowledge co-construction in YouTube comments. Computers & Education, 156, 103939.
Effendy, O. U. (2007). Ilmu komunikasi. Bandung: Remaja Rosdakarya.
Effendy, O. U. (2009). Komunikasi teori dan praktek. Bandung: PT Remaja Rosdakarya.
Faiqah, F., Nadjib, M., & Amir, A. S. (2017). Youtube sebagai sarana komunikasi bagi komunitas makassarvidgram. KAREBA: Jurnal Ilmu Komunikasi, 5(2), 259–272.
Field, A. (2009). Discovering Statistics Using SPSS. SAGE Publications.
Figueiredo, F. (2013). On the prediction of popularity of trends and hits for user generated videos. Proceedings of the sixth ACM international conference on Web search and data mining, 741–746.
Gauntlett, D. (2018). Making is Connecting: The social power of creativity, from craft and knitting to digital everything. John Wiley & Sons.
Gill, P., Arlitt, M., Li, Z., & Mahanti, A. (2007). Youtube traffic characterization: a view from the edge. Proceedings of the 7th ACM SIGCOMM conference on Internet measurement, 15–28.
Grover, R. (1994). Assessing information skills instruction. The Reference Librarian, 20(44), 173–189.
Hardjana, A. (2000). Audit komunikasi: Teori dan praktek. PT. Gramedia Pustaka Utama.
Haridakis, P., & Hanson, G. (2009). Social interaction and co-viewing with YouTube: Blending mass communication reception and social connection. Journal of broadcasting & electronic media, 53(2), 317–335.
Howard, P. N., & Parks, M. R. (2012). Social Media and Political Change: Capacity, Constraint, and Consequence. Journal of Communication, 62(2), 1–4.
Humas-Kemendag. (2014). Panduan Optimasi Media Sosial untuk Kementerian Perdagangan RI. Pusat Hubungan Masyarakat Kementerian Perdagangan Republik Indonesia.
Jarboe, G. (2011). YouTube and video marketing: An hour a day. John Wiley & Sons.
Kriyantono, R. (2014). Teknik praktis riset komunikasi. Prenada Media.
Kumar, D. (2016). Impact of New Media and the Way it is Changing Mass Communication. Research’s Voice, 5(1), 18–22.
Kumar, R. (2018). Research methodology: A step-by-step guide for beginners. Sage.
Kusumawati, T. I. (2019). Komunikasi verbal dan nonverbal. AL-IRSYAD, 6(2).
Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339. https://doi.org/https://doi.org/10.1016/j.chb.2011.10.002
Lievrouw, L. A. (2012). The Next Decade in Internet Time: Ways ahead for new media studies. Information, Communication & Society, 15(5), 616–638.
Maggipinto, S., Chen, A., Huynh, D., Heutlinger, O., Eberenz, K., Mallick, S., Marshall, T., Desai, R., Wolbrink, T. A., & Boone, P. M. (2020). Free, online videos for distance learning in medical genetics. European journal of medical genetics, 63(9), 103983.
McQuail, D. (2003). Media accountability and freedom of publication. Oxford University Press, USA.
McQuail, D. (2010). Mass Communication Theory. SAGE Publications.
Mertens, D. M. (2019). Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage publications.
Miller, D., Sinanan, J., Wang, X., McDonald, T., Haynes, N., Costa, E., Spyer, J., Venkatraman, S., & Nicolescu, R. (2016). How the world changed social media. UCL press.
Mondry, M. S. (2016). Pemahaman teori dan praktik jurnalistik (2 ed.). Ghalia Indonesia.
Nasrullah, R. (2015). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Simbiosa Rekatama Media.
Nurudin, N. (2007). Pengantar Komunikasi Massa. RajaGrafindo Persada.
O’leary, Z. (2004). The essential guide to doing research. Sage.
Pittman, M., & Reich, B. (2016). Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words. Computers in Human Behavior, 62, 155–167. https://doi.org/https://doi.org/10.1016/j.chb.2016.03.084
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/https://doi.org/10.1016/j.chb.2013.02.014
Puspitadewi, I., Erwina, W., & Kurniasih, N. (2016). Pemanfaatan “Twitter Tmcpoldametro” Dalam Memenuhi Kebutuhan Informasi Para Pengguna Jalan Raya. Jurnal Kajian Informasi & Perpustakaan, 4(1), 21–28.
Putri, S. P. (2018). The Use of Youtube as a Media to Teach Writing for The First Grade Students in SMK Budi Utomo Kepanjen. University of Muhammadiyah Malang.
Raikos, A., & Waidyasekara, P. (2014). How useful is YouTube in learning heart anatomy? Anatomical sciences education, 7(1), 12–18.
Ramadan, N., & Shaib, H. (2019). Middle East respiratory syndrome coronavirus (MERS-CoV): A review. Germs, 9(1), 35.
Razi, F., & Maulana, S. (2017). Efektifitas Penyampaian Informasi Cara Membuat Skenario Film Melalui Media Youtube Channel Radityadika (studi Pada Mahasiswa Broadcasting Program Studi Ilmu Komunikasi Universitas Telkom). eProceedings of Management, 4(1).
Romli, K. (2017). Komunikasi massa. Gramedia Widiasarana Indonesia.
Rubin, R. E. (2017). Foundations of library and information science. American Library Association.
Ruslan, R. (2006). Metode Penelitian, Public Relations dan Komunikasi.
Samosir, F. T., Pitasari, D. N., & Purwaka & Tjahjono, P. E. (2018). Efektivitas Youtube Sebagai Media Pembelajaran Mahasiswa (Studi Di Fakultas FISIP Universitas Bengkulu). Record and Library Journal, 4(2), 81–91.
Severin, W. J. (2011). Teori komunikasi: sejarah, metode, dan terapan di dalam media massa.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Suharsimi, A. (2006). Metodelogi Penelitian. Yogyakarta: Bina Aksara.
Terskikh, M. (2018). Social Communication and Modern Opinion Leaders–Youtube Bloggers. SHS Web of Conferences, 50, 1180.
Tubbs, S. L., & Moss, S. (2005). Human Communication: konteks-konteks komunikasi.
Van Dijk, J. (2020). The network society. Sage.
We are Social & Hootsuit. (2021). Digital 2021 Indonesia.
Williams, D., Sullivan, S. J., Schneiders, A. G., Ahmed, O. H., Lee, H., Balasundaram, A. P., & McCrory, P. R. (2014). Big hits on the small screen: an evaluation of concussion-related videos on YouTube. British journal of sports medicine, 48(2), 107–111.
Wilson, T. D. (2000). Human information behavior. Informing science, 3(2), 49–56.
Youtube.com. (2019). Cara Ngatur Duit untuk Pemula - YouTube. Podcast Raditya Dika (PORD).
Youtube.com. (2020). Wajib Nonton ini Sebelum Masuk Telkom University - YouTube. SBM Telkom University.