ANALISIS LOKUSI, ILOKUSI, PERLOKUSI PADA IKLAN PRODUK MAKANAN DI CHANELL YOUTUBE

Abstract

This research is motivated by the problem of using locutionary and perlocutionary speech acts in the discourse of advertising food products on the YouTube channel. The main purpose of this article is to show the use of locutionary, illocutionary, and perlocutionary acts in speech acts. utterances of food product advertisements on the YouTube channel. This research uses a descriptive qualitative method. The research technique used was literature review and data collection by the researchers themselves as key instruments. Research results There were eight locutionary speech acts found in this study, 2 illocutionary speech acts and 5 perlocutionary speech acts.