STUDI KOMPARASI VOLUME PENJUALAN DAN PENDAPATAN PRODUK SELIS (SEPEDA LISTRIK) DI SHOPEE & TOKOPEDIA
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Jan 11, 2024
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Abstract
This study compares the sales volume and revenue of selis products at Shopee and Tokopedia. This study aims to analyze the comparison of sales volume and revenue of selis products at Shopee and Tokopedia. This research uses quantitative methods with a descriptive approach. The results showed that Shopee has a higher sales volume of selis products than Tokopedia. This is due to Shopee having a larger number of users than Tokopedia. Shopee recorded higher sales volume (37 units) than Tokopedia (15 units) in 2023, driven by a larger number of users. Nonetheless, the average revenue of selis products in Tokopedia reached Rp. 151,983,166.67, while in Shopee it reached Rp. 161,325,000.00 in the same year, due to more discounts in Shopee. With increased buying interest, Shopee and Tokopedia stand out as potential e-commerce platforms for marketing selis products in Indonesia.
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[1]
A. Akbar and U. Azizah, “STUDI KOMPARASI VOLUME PENJUALAN DAN PENDAPATAN PRODUK SELIS (SEPEDA LISTRIK) DI SHOPEE & TOKOPEDIA”, JURNAL EDUCATION AND DEVELOPMENT, vol. 12, no. 1, pp. 258-268, Jan. 2024.
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Enablr. (2022). Cek Keunggulan Tokopedia Dibanding E-commerce Lain. Diakses dalam https://enablr.id/blog/cek-keunggulan-tokopedia-dibanding-e-commerce-lain/ pada tanggal 1 Desember 2023.
Fitriansyah, A., Nurlenawati, N., & Triadinda, D. (2023). Studi Komparatif Pemasaran Offline Store Dengan Pemasaran Online B2c Pada Umkm Warbaks Sotang Mozarella Di Rengasdengklok. Jurnal Ilmiah Indonesia, 8(4), 2861–2875.
Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23 (Edisi 8). Badan Penerbit Universitas Diponegoro: Semarang.
Hamzah, Z., Arif, M., & Nisa, C. (2019). Analisis Komparasi Strategi Pemasaran Dalam Transaksi Jual Beli Online Dan Offline Pada Hijab (Studi Kasus : Mahasiswa Universitas Islam Riau). Syarikat: Jurnal Rumpun Ekonomi Syariah, 2(1), 16–26. https://doi.org/10.25299/syarikat.2019.vol2(1).3694
Mardianti, R., Lustiana, R., Yarmunida, M., & Indra, Y. A. (2022). Studi Komparatif Pendapatan Usaha Mikro Kecil Dan Menengah (UMKM) Pada Usaha Oleh-Oleh Khas Bengkulu Sebelum Dan Di Masa Pandemi COVID-19. Juremi: Jurnal Riset Ekonomi, 1(5), 417–428. https://bajangjournal.com/index.php/Juremi/article/view/865
Martiningsih, A. (2014). Slovin Sampling. Scribd. https://www.scribd.com/doc/197707769/Slovin-Sampling
Moleong, J. (2014). Metode Penelitian Kualitatif, Edisi Revisi. PT Remaja Rosdakarya: Bandung.
Noor, M. I. K., Alfiannor, A., & Dewi, T. (2022). Analisis Kepuasan Konsumen (Studi Komparatif Pembelian Makanan Melalui Offline dan Online di Rumah Makan Wong Solo Banjarmasin). Seminar Nasional Sistem, September, 3540–3546. https://www.jurnalfti.unmer.ac.id/index.php/senasif/article/view/435%0Ahttps://www.jurnalfti.unmer.ac.id/index.php/senasif/article/download/435/389
Paramita, R. W. D., Rizal, N., & Sulistyan, R. B. (2021). Metode Penelitian Kuantitatif Edisi 3. Widya Gama Press.
Putri, A. R., & Prihatini, A. E. (2019). Analisis Komparatif Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Maskara Wardah Dan Maybelline Di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 1–10.
Putri, A. S., & Setiono, M. (2023). Comparative Analysis of Seller’s Preferences in Selling Online in Marketplaces. Jurnal Sistem Teknik Industri, 25(1), 112–125. https://doi.org/10.32734/jsti.v25i1.11209
Raharjo, S. (2017). Contoh Kasus Uji Beda Mann Whitney Menggunakan SPSS. SPSS Indonesia. https://www.spssindonesia.com/2017/04/uji-mann-whitney-spss.html
Rizaldi, R., Huda, A. N., Alfiyan, A., & Kholilah. (2022). Proceeding Iconies Faculty Of Economics Comparative Analysis Of Profitability , Firm Size , And Market Share Before And During The Covid-19 Pandemic In Indonesia International Conference of Islamic Economics and Business 8 th 2022 Rizaldi et al : Comparat. Proceeding Iconies Faculty of Economics Uin Maulana Malik Ibrahim Malang, 89–98.
Sadewo, A. B., & Baktiono, R. A. (2020). Comparison Analysis of Online Shop between Lazada and Shopee on Students of The Faculty of Economics and Business (FEB) Narotama University Surabaya, Indonesia. Quantitative Economics and Management Studies, 1(5), 346–355. https://doi.org/10.35877/454ri.qems183
Sameeha, M. S. F., & Milhana, U. L. (2021). A Comparative Study of Traditional Shopping and Online Shopping: Special Reference to Dharga Town. KALAM – International Journal, 14(4), 8–14. https://www.researchgate.net/profile/Dr_Vijay_Kumbhar/publication/311901274_Good_Employee_Leave_Manager_or_Instituion/links/5860b15c08ae6eb871a45a05.pdf
Santika, E. F. (2023). Dapat Subsidi Rp7 Juta per Unit, Berapa Penjualan Sepeda Motor Listrik di Indonesia? Databoks. https://databoks.katadata.co.id/datapublish/2023/03/06/dapat-subsidi-rp7-juta-per-unit-berapa-penjualan-sepeda-motor-listrik-di-indonesia
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta: Bandung.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (A. Bandung (ed.)).
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta: Bandung.
Tulsian, D. M. (2018). Profitability Analysis (A comparative study of SAIL & TATA Steel). IOSR Journal of Economics and Finance, 3(2), 19–22. https://doi.org/10.9790/5933-03211922